This article takes a quick look at whether you need a dedicated website and how a website, SEO and Social media work together to create the ultimate online selling platform.
Do you need a website?
Well, in an ideal world, yeah, you do, you really do. A website allows you to tap into the biggest market out there and year-on-year the effectiveness of traditional advertising is going down the pan.
Problem is, a website is not like any other kind of advertising and whilst listing your products and services will get you so far, to take it to the next level and trounce your competition you must commit to providing your prospects with information that helps them meet their goals (and steers them towards your products that will help them do that very thing).
What are the options
Ok, you need to be online but what are the options? You need a website, but you need to be in control to add your own content so how do you do that? You need a content managed site and in 2010 this need not cost the earth. If you have no budget look at blogger or for a free blog but ideally, get your own, fully branded solution.
What about traffic
You need traffic so you can either pay for it with schemes like AdWords (tread carefully) or you need search engine optimisation to drive ‘free’ traffic to your site. SEO geebung may require an initial investment but will continue to drive quality traffic your way long after traditional adverts have stopped working. There are many free beginners guides to SEO out there so do a Google search and see what you can find.
Keep in touch with your clients
Social media platforms like Facebook, Twitter and LinkedIn (B2B) allow you to keep in touch with your customers and prospects like never before. You should be looking at ways to leverage these platforms to serve your customers and provide them with information that helps them meet their goals whilst gently showing them the products and service you provide which will assist them in this.
So, do you need a website?
Yeah, if you are willing to put in a few hours a week to keep it updated then there is no better tool to market your business. You just need a little advice and guidance to make sure your efforts are targeted and will meet your goals.